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Mission

As a transparent and ethical fashion brand, we are committed to preventing greenwashing and unintentional greenwashing. Our longer term mission is to provide sustainable and eco-friendly fashion options to our customers across Europe, while ensuring complete transparency in our production processes. We have decided that Local is best, to eliminate the huge carbon footprint of importing goods from Asia, whilst having a strong handle on the production of the products, be it sustainable, organic or recycled.

Vision

Our ultimate goal is to revolutionize the fashion industry by providing stylish clothing that is ethically made and environmentally friendly. We produce our clothing locally and use only sustainable/recycled matrials in their production. Our supply chain will be transparent and auditable, and we are committed to distributing our goods as efficiently as possible. With our new partners the Seaquel Initiative we want to produce local recycled yarn, manufacture our goods locally and distribute within the EU and UK.

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